Opportunity Cuba: Return on Social Investment
As the nearly 55 year embargo against Cuba comes to an end we are left speculating what the future for economic cooperation might be. We are years away from seeing a Cuba as a robust [...]
The Essential Checklist for Building Successful Sports Sponsorships
The use of sponsorships in sports is a great marketing strategy for brands, for many reasons. The audience reach, fan affinity, engagement opportunities, target market demographics, and business [...]
Relationship Sales: Four Tips for Success in 2015
Sales is, ultimately, an art of relationship building. Transactional Sales, in an attempt to grab at any and every source of income, has dominated the industry for several years now. This trend [...]
The CEO’s Guide: Ensuring Strategic Relevance
Strategic relevance is the process of staying in tune with what matters most in a dynamic environment. This strategic mindset allows a CEO to respond to change with speed and agility while [...]
