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  • Product Innovation Lab
  • Grow Your Revenue
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Monthly Archive for: "December, 2014"
Home » Archives for December 2014
 Opportunity Cuba: Return on Social Investment
0
By Brian Ladd
In Global Trends, Musings
Posted December 19, 2014

Opportunity Cuba: Return on Social Investment

As the nearly 55 year embargo against Cuba comes to an end we are left speculating what the future for economic cooperation might be. We are years away from seeing a Cuba as a robust [...]

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 The Essential Checklist for Building Successful Sports Sponsorships
0
By Brian Ladd
In Musings
Posted December 12, 2014

The Essential Checklist for Building Successful Sports Sponsorships

The use of sponsorships in sports is a great marketing strategy for brands, for many reasons. The audience reach, fan affinity, engagement opportunities, target market demographics, and business [...]

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 Relationship Sales: Four Tips for Success in 2015
0
By Mara Howard-Williams
In Musings
Posted December 4, 2014

Relationship Sales: Four Tips for Success in 2015

Sales is, ultimately, an art of relationship building. Transactional Sales, in an attempt to grab at any and every source of income, has dominated the industry for several years now. This trend [...]

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 The CEO’s Guide: Ensuring Strategic Relevance
0
By Tim Peters
In Musings, Trends
Posted December 3, 2014

The CEO’s Guide: Ensuring Strategic Relevance

Strategic relevance is the process of staying in tune with what matters most in a dynamic environment. This strategic mindset allows a CEO to respond to change with speed and agility while [...]

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