Case Studies
CASE STUDY
Bringing 3D Printing Technology to Market
Client
Materials development company
Services
- Product Requirements Documentation Creation
- Competitive Matrix Development
- Business Development
Results Summary
- Proof of market viability
- New customer 45% increase in customer acquisitions in the first 5 months
- Growth capital secured
Challenge
This company needed help in bringing new materials for 3D Printing technology to market.
Solution
Product requirements documentation were developed and used to assist internal engineering teams with product development. An analysis of current, state-of-the-art 3D Printing technologies was conducted and a competitive matrix was created to define opportunities. Business development strategies were executed to ensure manufacturers were aware of the new developments.
Beta customers were sourced for MVP feedback to incorporate into the product roadmap feature sprints.
Beta users were successfully converted to customers.
Results
Product feature set mapped successfully to customer need. New customer acquisition strategies drove early sales of the product proving market viability for further growth capital investments.
Are you ready to transform your business?
Schedule a complimentary consultation with the Plazabridge team.