Bringing 3D Printing Technology to Market
Materials development company
- Product Requirements Documentation Creation
- Competitive Matrix Development
- Business Development
- Proof of market viability
- New customer 45% increase in customer acquisitions in the first 5 months
- Growth capital secured
This company needed help in bringing new materials for 3D Printing technology to market.
Product requirements documentation were developed and used to assist internal engineering teams with product development. An analysis of current, state-of-the-art 3D Printing technologies was conducted and a competitive matrix was created to define opportunities. Business development strategies were executed to ensure manufacturers were aware of the new developments.
Beta customers were sourced for MVP feedback to incorporate into the product roadmap feature sprints.
Beta users were successfully converted to customers.
Product feature set mapped successfully to customer need. New customer acquisition strategies drove early sales of the product proving market viability for further growth capital investments.
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