Recent Posts

Gameday Decisions delivers advanced Artificial Intelligence (AI) and analytics to fill an enormous gap between simply relying on gut feel and, instead, having quantitative knowledge of company [...]

Hands down, HR professionals have done an amazing job over the past few years training top talent to be highly conscious of their online presence. Many thousands of blogs, articles, workshops, [...]

How do I get my message out? When the coding is done and commercialization process begins,every tech start-up must ask themselves this question. For a young, cash strapped tech company the [...]

Business leaders are faced with disruptions like no other time in history. Plazabridge Group’s recent CEO Interviews found common challenges in planning for 2016 and beyond. The above disruptions [...]

I am not a fan of buzzwords. See my post on “Innovation: The Buzzword” for how I breakdown buzzwords, find their root meaning, and reclaim their value for PBG clients. I feel the same way about [...]

Growth is happening. Exciting new startups are fighting their way toward recognition, rolling out amazing disruptive technologies that are hitting the market with lightning speed. As electric as [...]

Expanding the Digital Footprint Technology and Data The digital world holds the dynamite that will shake up the sports marketing landscape in 2015 and after. Sponsors are looking for ways to [...]

Great new brand emerging in the New England area, Boloco. Watch them on their branded channel Boloco TV. Remember we told you branded channels were going to happen in our 2015 Trends document.

As the nearly 55 year embargo against Cuba comes to an end we are left speculating what the future for economic cooperation might be. We are years away from seeing a Cuba as a robust [...]

The use of sponsorships in sports is a great marketing strategy for brands, for many reasons. The audience reach, fan affinity, engagement opportunities, target market demographics, and business [...]