Case Brief – A

 In Case Studies

An analytical and bioanalytical services firm in the pharmaceutical and biotech industry needed to learn how to market and sell their services to generate new opportunities and grow their business.


  • Our client’s team comprised of scientists with little experience in sales and marketing.
  • The company was at a key turning point where new customers were essential to keep the lights on.
  • There were no established methods for tracking and prospecting new opportunities.
  • There was no process for marketing, lead generation and sales

PlazaBridge Solutions:

  • Performed change management for our client by revamping and identifying key deliverables to ensure companywide profitability.
  • Provided interim executive leadership to innovate new top line growth strategies for client.
  • Partnered with our client to create core messaging around new company growth strategy.
  • Created and rolled out strategy for prospecting new customers.
  • Set up lead management system to record and measure progress against sales targets.
  • Trained and coached our client through hands on presentations to ensure accurate and real time feedback, while also securing new business opportunities.

Key Outcomes:

  • Prospective customer list grew resulting in more business and 25% increase in revenue for our client.
  • Our client learned how to effectively and efficiently market their own services.
Recent Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search