Commercialization Blog Series: 10 Stage Process

 In Executive Strategy, Global Trends, Innovation, Leveraged Growth, Market Vision, Musings, Trends

Lots of academic research has been done on commercialization strategies and entrepreneurship. Peter Drucker seems to have started it all and was one of my heroes during my MBA life phase. Experience is a different teacher however. The act of working with 100’s of companies at various stages of commercial development has taught me a few practical things about getting traction in the marketplace. This blog series is a quick snap shot at some of those lessons learned and questions asked to help guide individuals and companies through the maze of decision making alternatives. Certainly it does not contain ALL the issues but, from my experience, taking these suggestions to heart will lead you to a greater probability of success than otherwise; certainly more likely than following academia into the abyss.

(*start at the bottom and work up to read all 10 stages)

Stage 10: RECALIBRATE YOUR INNOVATION TO FIT USER’S REQUIREMENTS AND CONTEXT
Stage 9:  6 SECRETS TO SECURING YOUR INNOVATION’S FIRST CUSTOMER
Stage 8:  7 CRITICAL GUIDELINES FOR PLACING YOUR INNOVATION IN NEW CONTEXTS
Stage  7: 5 STRATEGIES FOR POSITIONING YOUR INNOVATION AROUND SUPER-HOT TRENDS
Stage 6: 6 CRITICAL PRINCIPLES WHEN ENGAGING THOUGHT LEADERS ON YOUR INNOVATION
Stage 5: GUIDING PRINCIPLES WHEN COMPARING YOUR INNOVATION AGAINST THE COMPETITION
Stage 4: PUT YOURSELF IN FRONT OF THE TRAIN!- 5 KEY LESSONS IN GROWTH MARKET PLANNING
Stage 3: SEEK MAXIMUM LEVERAGE (ANYWHERE)
Stage 2: ASSESS INNOVATION CORE ATTRIBUTES
Start here: Stage 1: EVALUATE COMPANY MATURITY
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