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Richard

Richard

Richard Spangler is a leading business development consultant and recognized change accelerator who creates actionable results. An original founder of PlazaBridge Group, he has an intense desire to help growth companies migrate through the maze of issues and to help the executive/entrepreneur accelerate into success while minimizing errors. His expertise includes product strategy and management, entrepreneurship, mergers & acquisitions. Richard has over 25 years of experience in large corporate branding beginning with product management, corporate development and acquisitions for Compaq Computer Corporation. Following Compaq, Richard was the Program Director of Wireless Strategy at IBM, where he redefined the wireless application business. He continued at IBM as the Worldwide Brand Manager overseeing the Aptiva consumer product and new licensing programs for the IBM logo. After IBM, Richard leveraged his extensive experience in web merchandising, technology and strategic management to create 6 startups including Planet Portal Inc., Square Loop Inc., Creative Leadership Adventures, Interpretis Inc. and his current non-profit, PoleFlyers. Richard holds a B.S. from Guilford College and an M.B.A. from the University of North Carolina, Greensboro. Beyond the PlazaBridge doors, you can find Richard flying, golfing or playing the guitar with his band, The Headless Chickens.

Company Culture Realities

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As stated in the corporate brochure:

1. Innovation is valued
2. Open communication and respect for the individual is paramount to our success
3. Our company is founded on family and community values
4. Our employees are dedicated to serving our customers
5. Great ideas from great people
6. Our culture is based on efficient utilization of capital
7. We hire and retain the best talent

Or a more honest assessment (maybe):

1. “We are bifurcated here between sales & marketing on one side of the building and engineering on the other side. We rarely interact. It’s better that way”
2. “The CEO decides everything. We just do as we are told. Yes, he is getting a divorce”
3. “You have heard of the Star Trek time portal? Everyone comes in the front door and within a very short time ends up somewhere else.”
4. “The patients have taken over the asylum and are looking forward to their release.”
5. “Shhhhh! No one talks for fear of being heard.”
6. “You’ve seen the movie Brazil? We have even more processes! Isn’t that incredible!”
7. “We are all really smart and graduated from top graduate schools. Don’t worry about customers; they don’t know what they are talking about.”

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