CASE STUDY

Marketing Automation for a Cybersecurity Firm

Client

A leading Southeastern U.S. cybersecurity firm

Services

  • Marketing Process Redesign
  • Marketing Automation
  • Sales Nurturing

Results Summary

  • Greater urgency in customer decision-making process during sales cycle
  • Improved brand awareness and trust with prospects

Challenge

The overwhelming growth of the cybersecurity market was creating inefficiencies in the sales process for this leading Southeastern U.S. cybersecurity firm. Too many sales people were chancing low probability opportunities without high probabilities of success.

Solution

This client engaged Plazabridge Group to create a marketing automation function to support direct sales. PBG created a more systematic approach to sales funneling that isolated the less mature prospects.

Results

Plazabridge created a marketing process that delivered thought leadership material, educated the prospect on decision criteria favorable to the company and established ROI measurements which brought a sense of urgency to the decision making process.

Are you ready to transform your business?

Schedule a complimentary consultation with the Plazabridge team.

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