Developing and leading structured approach to partnership selection criteria

 In Current Projects

Client Engagement is focused on leading revenue growth for a scientific instrumentation manufacturer.

PBG Actions:

  • Build a solid product management framework and the client’s long term product strategy acting as their Chief Product Officer
  • Acting onsite CMO to create revenue generating actions and ROI on all marketing initiatives
  • Created a strong worldwide distribution strategy
  • Expanded their reach leveraging global partnerships- secured partners in more than eight countries in less than one year
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