CASE STUDY: FUELING START-UP CAPITAL
OUR PROCESS
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CONCEPTUALIZATION
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BRAINSTORMING
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EXECUTION
CHALLENGE
A CEO of a regulatory compliance management company in the life science industry required advice in regards to funding from venture capitalists. Revenue growth was decreasing and the board dissatisfied, the CEO needed to employ a new corporate strategy to generate enough revenue and formulate a 5 year corporate strategy for growth.
SOLUTION
PlazaBridge Group’s executive strategy team was engaged to enhanced corporate strategy by broadening the scope of the client’s services. By moving beyond the existing large-enterprise segment and into the small-business segment with a price-adjusted product, PBG enabled the CEO to reestablish business credibility. Then leveraging PlazaBridge Group’s mentorship/coaching, the CEO was more able to effectively communicate with the board and gain alignment on key issues.
RESULTS
10X
PBG was able to help increase their incoming leads and real opportunities by 10x.
35%
The average deal sized increased by 35%.
60% of their current customer base added additional services expanding from one time/year purchase to a monthly service fee (highly engaged).
60% of their current customer base added additional services expanding from one time/year purchase to a monthly service fee (highly engaged).
