Product Strategy should naturally emanate from a keen understanding of customer needs and desires. Uncovering these in comprehensive details requires a skilled systematic approach of discovery. But often the unseen and unheard can drive new innovations and lead to new market creation. PBG understands the process of both scenarios. Our associates are experienced product managers with a thorough pedigree in requirements gathering and articulation; with an expertise in how best to deliver market requirements to engineering teams without constraining engineering problem solving and solution creation.
We also are adept at extracting insight from data. Gathering the necessary supporting information to bring risk mitigation to the process of needs assessment is imperative. In the new world of 21st Century marketing, a skilled understanding of internet derived data is imperative to build analytical rigor to the market investigation process. PBG analysts are certified users of the leading internet research tools and can present this information in the right way to further team’s understanding of market dynamics. Building a strong base of data goes a long way to building a consensus among product teams which is critical to sustained commitment to the process.
The business fundamental of “know your product” should always extend to “know your competition”. PBG analysts can bring independent investigation to conducting competitive analysis to the product management function. We go beyond the mere gathering of information. PBG personnel can offer clients new ways of thinking about market positioning, feature differentiation and segment capture. Delivering a unique branding capability to a product team’s efforts can enhance go to market strategies.