Great Article on “Design Thinking” (a PlazaBridge Group core competency)


Christopher Steiner On Innovation

12.30.09, 06:00 AM EST

There is always a better way to do things–and that brings hope for the year ahead.


The Big Trend

“Design thinking”–that is, innovating via a structured analysis of specific challenges in a particular process or industry. Five books hit the market this year on the subject. Change by Design, by Tim Brown, chief executive of design firm IDEO, may be the best. “The core of great entrepreneurship is bringing people what they need–and there’s always a better way to do it,” says Brown. “That’s what design thinking helps us figure out.”  Full Article

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