Partnership Development
Establish your unique ecosystem of partners to add differentiation and create competitive barriers. Avoid the pitfalls and navigate the complexities associated with developing partnerships.
Our Services
Protect Your New Product Offerings through Partnerships
Bring new barriers to your business that protect margins, protect market positions and protect the flexibility you have to create new product offerings.
Although a good partnership is often necessary to complete a viable value proposition it also contains pitfalls and risks. Seeking out experienced Plazabridge Group associates can help bring insight into those risks and raise the probabilities of successfully leveraging your network of partners. Focusing on each partner’s true value within a combined offering also requires the experience to uncover the customer’s perceptions of relative contribution. Let us show you innovative ways this can be done.
01.
Product Strategy
- Identify the types of partners you need
- Define how you will leverage partners (value expansion, referrals, etc.)
- Solidify your product strategy to draw in the right partners
- Fill gaps in your product strategy through partnerships
02.
Relationship Development
- Leverage Plazabridge's extensive existing network
- Supplement your team with Plazabridge resources for hands-on outreach
- Nurture partner relationships through presentations and followup
- Connect with the right decision makers
- Navigate contractual complexities
03.
Partnership Compass
- Be empowered with a long-term partnership strategy
- Get the most out of your partnerships
- Know the signals for when a partnership isn't working
- Understand when you need new partnerships in the future