Product Strategy & Development

Create a rich product strategy centered around your customer needs. Gain deep insight into your customers and competitive landscape. Navigate engineering challenges, and bring greater innovation to your go-to market strategies.

Create Products That Thrill Your Customers

Bringing innovations to market and delivering sustainable profits is a complicated, highly adaptive process. Any given day, thousands of seemingly brilliant products sit in R&D labs without a chance of being released into the market. Innovation Engineering requires a thorough understanding of market needs to influence the creation of products. Evolving products requires a thorough analysis of the market ecosystem of existing products in order to develop creative adaptations that lead to game changing innovation. PlazaBridge Group’s unique capability is to ensure the processes of coordination and market response factor into innovating new products. Bringing the customer’s voice to engineering efforts is critical; PlazaBridge Group associates understand this and deliver forceful customer insight.

Innovation Growth Teams by definition must have technical, administrative, market and financial participants to effectively develop viable product strategies. PlazaBridge Group, over our 9 years, has developed teams with varied expertise that are adept at bringing innovation to fruition. Our teams deliver fast results. We leverage the best practices in market analysis and product management. We deliver prototypes as well as finished products. Our teams work autonomously to build new products or work in conjunction with your development teams to augment critical needs. The net result is new revenue opportunities with the execution acumen to catapult idea to profit.

 

satellite, technology, spark-2528833.jpg

01.

Customer & Market Research

doors, choices, choose-1767563.jpg

02.

Product Strategy

welding, iron, worker-2262745.jpg

03.

Product Development

Our Product Innovation Lab simplifies the design, integration and delivery of new products to resolve client challenges.

Case Studies

Reengineering Company Business and Revenue Models

Case Studies

Pharmacy Automation Pioneer Sees Numerous Rounds of Funding

Case Studies

Smarter Sales Strategies at Pharmacovigilance Service Company

Case Studies

Validation and Certification Strategy for Company Receiving SBIR

Case Studies

Bringing a New Line of Specialty Candle Products to Consumers

Case Studies

Marketing Automation for a Cybersecurity Firm

Case Studies

New Revenue Opportunities for an LNG Company

Case Studies

Expanded Internet Presence for Engineering Firm

Case Studies

Developing Product Strategy for Homeland Security Company

Case Studies

Bringing 3D Printing Technology to Market

Case Studies

Positioning Products with Mechanical Designers and Engineers

Case Studies

Company Celebrates Incremental Revenue Growth of Over $30 Million​

Case Studies

The Kitchen & Bath Channel Acquires 45,000+ Subscribers

Case Studies

Multi Billion-Dollar Manufacturer Lays Foundation for Long-term and Sustainable Growth

Case Studies

Centice Corporation Achieves 3x Increase in Sales