Product Strategy & Development
Create a rich product strategy centered around your customer needs. Gain deep insight into your customers and competitive landscape. Navigate engineering challenges, and bring greater innovation to your go-to market strategies.
Our Services
Create Products That Thrill Your Customers
Bringing innovations to market and delivering sustainable profits is a complicated, highly adaptive process. Any given day, thousands of seemingly brilliant products sit in R&D labs without a chance of being released into the market. Innovation Engineering requires a thorough understanding of market needs to influence the creation of products. Evolving products requires a thorough analysis of the market ecosystem of existing products in order to develop creative adaptations that lead to game changing innovation. PlazaBridge Group’s unique capability is to ensure the processes of coordination and market response factor into innovating new products. Bringing the customer’s voice to engineering efforts is critical; PlazaBridge Group associates understand this and deliver forceful customer insight.
Innovation Growth Teams by definition must have technical, administrative, market and financial participants to effectively develop viable product strategies. PlazaBridge Group, over our 9 years, has developed teams with varied expertise that are adept at bringing innovation to fruition. Our teams deliver fast results. We leverage the best practices in market analysis and product management. We deliver prototypes as well as finished products. Our teams work autonomously to build new products or work in conjunction with your development teams to augment critical needs. The net result is new revenue opportunities with the execution acumen to catapult idea to profit.
01.
Customer & Market Research
- Gain a holistic understanding of your customer needs and desires
- Analyze the market and competitors to ensure the right approach
- Mitigate risk through in-depth data analysis and needs assessments
- Present information in a way that gains product team consensus
02.
Product Strategy
- Identify the right products that your customers need
- Gain support from a team of experienced product managers
- Think about market positioning and feature differentiation in new ways
- Deliver unique branding capabilities in your go-to market strategy
- Establish the right product mix
03.
Product Development
- Navigate requirements gathering and uncover the unheard and unseen
- Effectively articulate market requirements to engineering teams
- Create a positive environment for problem solving and solution creation
- Launch your products with the right message at the right time