A large candle company sought PlazaBridge Group’s help in bringing a new line of specialty products to consumers across the U.S. Our Innovation Growth Team investigated the competitive landscape, the relative rankings and keyword strategies of competitors and created an SEO strategy to bring greater segment relevant visitors to the company’s new online store. Follow-up contact was measured consistently and a touch drip campaign successfully demonstrated a unique value statement progression. The visitor rate jumped and the growth in revenue reflected a systematic approach to funnel management.

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