A leading Southeastern U.S. cyber security firm engaged PlazaBridge Group to create a marketing automation function to support direct sales. The overwhelming growth of the cyber security market was creating inefficiencies in the sales process: too many sales people were chancing low probability opportunities without high probabilities of success. PBG created a more systematic approach to sales funneling that isolated the less mature prospects, creating a marketing process that delivered thought leadership material, educated the prospect on decision criteria favorable to the company and established ROI measurements which brought a sense of urgency to the decision making process.

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