Innovation is not a buzzword. Innovating and delivering new products to market also is not easy. Simply put, innovating is not for the faint at heart!  @WSJ reports the  most common question from business leaders is what data do you have that shows how my company can be more innovative. Hyper disruption and uncertainty are defining our “new normal” world. Things are hanging at exponential speeds. CEO’s from over 100 of our interviews share that keeping pace with change and trends is increasingly daunting. “I fear making bad or wrong decisions!” is a common statement from our recent interviews. Moving forward to plan for future growth takes concentrated effort with very little tolerance for complacency. Innovating your path forward is critical. The choices for innovation are many: new business models, new products, leveraging new technologies, being disruptive or reinventing a new way of doing something can all be inventing, innovative, and possibly disruptive.