Analytics Firm Increases Revenue by 25% through Marketing and Sales Strategy
Analytical services firm in the pharmaceutical and biotech industry
- Change Management
- Sales Process Design
- Interim Executive Leadership
- Core Messaging Development
- Growth Strategy
- 25% increase in revenue from prospective customer list growth
- Gained skills to effectively manage their marketing services
An analytical services firm in the pharmaceutical and biotech industry was struggling to market and sell their services. They didn’t have the experience necessary to generate new opportunities, nor did they have established methods for tracking and prospecting these new opportunities.
PlazaBridge Group’s specialized sales and marketing team leveraged their pedigreed experience to improve the client’s sales process. Step by step, the team revamped and identified key deliverables to ensure the client’s profitability. They then provided interim executive leadership to create new core messaging and input the growth strategy, all while unrolling accurate, real-time feedback for the client.
Within 18 months, the client’s prospective customer list increased dramatically, causing a 25% increase in revenue. With PlazaBridge’s services, the client learned to effectively and efficiently manage their marketing services.
“The Plazabridge Group team impacted our company day one. We were shocked at how quickly they understood our business, the industry and the opportunities we potentially were missing. Their efforts to establish a strategy for growth and the execution support to get us moving were an aligning force.”
Scott A., CEO of Scientific Instrumentation and Data Analysis
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