Case Studies
CASE STUDY
Analytics Firm Increases Revenue by 25% through Marketing and Sales Strategy
Client
Analytical services firm in the pharmaceutical and biotech industry
Services
- Change Management
- Sales Process Design
- Interim Executive Leadership
- Core Messaging Development
- Growth Strategy
Results
- 25% increase in revenue from prospective customer list growth
- Gained skills to effectively manage their marketing services
Challenge
An analytical services firm in the pharmaceutical and biotech industry was struggling to market and sell their services. They didn’t have the experience necessary to generate new opportunities, nor did they have established methods for tracking and prospecting these new opportunities.
Solution
PlazaBridge Group’s specialized sales and marketing team leveraged their pedigreed experience to improve the client’s sales process. Step by step, the team revamped and identified key deliverables to ensure the client’s profitability. They then provided interim executive leadership to create new core messaging and input the growth strategy, all while unrolling accurate, real-time feedback for the client.
Results
Within 18 months, the client’s prospective customer list increased dramatically, causing a 25% increase in revenue. With PlazaBridge’s services, the client learned to effectively and efficiently manage their marketing services.
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