Positioning Products with Mechanical Designers and Engineers
Fiberglass products company
- Market Trend Research
- Buyer Persona Creation
- PR & Marketing Campaign
- New customer acquisitions
- Increased company’s valuation
- Secured venture financing
A client, an expert designing RFIP Inventory Tracking for logistics and supply chain management products, needed to determine the best routes to market for their new products in the manufacturing sector globally. They also needed assistance prioritizing feature sets for their products based on market need.
The PBG team investigated the market landscape, approached and built partnerships with strategic partners and engaged with potential customers. This immersive and immediate effort earned us valuable insights into market trends and intersected this information to key industry news sources meeting the customers where they actively seek expertise.
Early adopters were identified, subject matter experts (SMEs) were determined and a systematic information diffusion campaign was executed. Both traditional public relations strategies and emerging internet information dissemination techniques were employed. Additional research was completed to isolate new product differentiation opportunities that incorporated both advanced science (i.e., photonics) and new production technologies.
Drove new customer pilots 100% which drove new customer acquisitions closing 3 out of 6 pilots in the early stages of the company’s life cycle. 2 new strategic partnerships were contracted. The company’s valuation increased overall and encouraged investors to close on an initial round of venture financing.
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