Positioning Products with Mechanical Designers and Engineers
Fiberglass products company
- Market Trend Research
- Buyer Persona Creation
- PR & Marketing Campaign
A client who markets fiberglass products needed to determine the best route to position their products with mechanical designers and engineers.
The PBG team researched key search terms that were of interest to the client to develop insight into market trends and intersected this information with the on-line and social media behavior of designers. Early adopters were identified, subject matter experts (SMEs) were determined and a systematic information diffusion campaign was executed. Both traditional public relations strategies and emerging internet information dissemination techniques were employed. Additional research was completed to isolate new product differentiation opportunities that incorporated both advanced science (i.e., photonics) and new production technologies.
WHAT WERE THE RESULTS?
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