CASE STUDY

Bringing a New Line of Specialty Candle Products to Consumers

Client

A large candle company

Services

  • Competitive Research
  • SEO Strategy
  • Marketing Campaign

Results Summary

  • Unique value statement created
  • Increase in website visitor rate
  • Revenue growth
  • Improved funnel management

Challenge

A large candle company sought PlazaBridge Group’s help in bringing a new line of specialty products to consumers across the U.S.

Solution

Our Innovation Growth Team investigated the competitive landscape, the relative rankings and keyword strategies of competitors and created an SEO strategy to bring greater segment relevant visitors to the company’s new online store. Follow-up contact was measured consistently and a touch drip campaign successfully demonstrated a unique value statement progression. 

Results

The visitor rate jumped and the growth in revenue reflected a systematic approach to funnel management.

Are you ready to transform your business?

Schedule a complimentary consultation with the Plazabridge team.

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