PlazaBridge Group Launches New Practice Methodology in Services Strategy


For Immediate Release
March 11, 2011
Contact: Richard Spangler

PlazaBridge Group Launches New Practice Methodology in Services Strategy

Firm adds structured research and consulting methodology to help grow client’s services derived revenue

(Durham, N.C.) – PlazaBridge Group, a leading boutique consulting and commercialization firm, today announced the availability of Extender™, a combination of assessments, tools, and processes that enable firms to address unmet customer needs for services. Across industries, companies are finding service revenues provide the path to revenue growth, while giving them a necessary vehicle for raising customer loyalty.  Extend™ delivers quantitative assessment and strategic insight into new opportunities to grow revenue from product services, virtualization models and leveraged services partnerships.  The methodology focuses on the creative application of new media trends, value-based customer needs and wants and the emerging business models made possible by technology.

“We find that organizations are seeking expertise to help them build and run more innovative, market-focused business models. Client’s are increasingly interested in how technology can build lasting customer loyalty and grow new services revenue” said PlazaBridge Group, General Partner, Richard Spangler. “We bring How-To methodologies to this critical business challenge, backed by both academic and practical expertise.”

PlazaBridge Group Associate and Visiting Lecturer at The NC State University Jenkins Graduate School of Management, Michael Franken notes: “Since 1999, I have helped firms expand revenues, increase profit and sharpen their competitive edge by adding services to established product-focused businesses. Extend™ methodologies cover key topics that require special attention to build sustainable services.”

About PlazaBridge Group

PlazaBridge Group offers creative programs, services and products that expand the possibilities of success for our clients. The firm delivers real change and impact to organizations seeking revenue growth and organizational realignment.  Our people act as change agents, with intimate knowledge of how to apply entrepreneurial action to meet strategic objectives. Practice areas focus on sales growth, operational best practices and commercialization strategies.  Plazabridge Group’s reputation has been built on driving the financial and market growth of our clients. Started in 2007, the firm impacts companies in the Healthcare, Technology, Medical Services, Government, Consumer and Web-enabled markets.  PlazaBridge Group is a Microsoft BizSpark™ partner.  Additional information can be found at

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