Case Study: Prescribing the Marketing Wonderdrug
Case Study: Prescribing the Marketing Wonderdrug
OUR PROCESS
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CONCEPTUALIZATION
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BRAINSTORMING
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EXECUTION
CHALLENGE
An analytical services firm in the pharmaceutical and biotech industry was struggling to market and sell their services. They didn’t have the experience necessary to generate new opportunities, nor did they have established methods for tracking and prospecting these new opportunities.
SOLUTION
PlazaBridge Group’s specialized sales and marketing team leveraged their pedigreed experience to improve the client’s sales process. Step by step, the team revamped and identified key deliverables to ensure the client’s profitability. They then provided interim executive leadership to create new core messaging and input the growth strategy, all while unrolling accurate, real-time feedback for the client.
RESULTS
25%
Overall increase in revenue.
The client’s prospective customer list increased dramatically, causing 25% increase in revenue. With PlazaBridge’s services, the client learned to effectively and efficiently manage their marketing services.
The client’s prospective customer list increased dramatically, causing 25% increase in revenue. With PlazaBridge’s services, the client learned to effectively and efficiently manage their marketing services.
