Case Study: Prescribing the Marketing Wonderdrug

A look into increasing your marketing program

OUR PROCESS

  • CONCEPTUALIZATION

  • BRAINSTORMING

  • EXECUTION

CHALLENGE

An analytical services firm in the pharmaceutical and biotech industry was struggling to market and sell their services. They didn’t have the experience necessary to generate new opportunities, nor did they have established methods for tracking and prospecting these new opportunities.

SOLUTION

PlazaBridge Group’s specialized sales and marketing team leveraged their pedigreed experience to improve the client’s sales process. Step by step, the team revamped and identified key deliverables to ensure the client’s profitability. They then provided interim executive leadership to create new core messaging and input the growth strategy, all while unrolling accurate, real-time feedback for the client.

RESULTS

The following results were obtained within the first 18 months

25%

Overall increase in revenue.

25%
Increase in revenue

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