Innovation Trends: The Rising Need for the Virtual Garage
Many technology pundits are predicting the extinction of the “garage” startup. Their reasoning is clear and compelling: access to the …
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Product Management is Strategic
Success in business is more often determined by who has the better strategy than who has the better product. Unfortunately, …
Opportunity Cuba: Return on Social Investment
As the nearly 55 year embargo against Cuba comes to an end we are left speculating what the future for …
The Essential Checklist for Building Successful Sports Sponsorships
The use of sponsorships in sports is a great marketing strategy for brands, for many reasons. The audience reach, fan …
Relationship Sales: Four Tips for Success in 2015
Sales is, ultimately, an art of relationship building. Transactional Sales, in an attempt to grab at any and every source …
The CEO’s Guide: Ensuring Strategic Relevance
Strategic relevance is the process of staying in tune with what matters most in a dynamic environment. This strategic mindset …
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