This is NOT digital marketing. This is digital PROGRESS.
Don’t confuse the two. Digital marketing is the soggy alphabet soup of SEO, ROI, PPC, bla bla bla. It’s click-thrus and tweets, tweedledee and, well, tweedledum.
PlazaBridge Group, on the other hand, is digital progress. It’s like digital marketing and then some. And by ‘some,’ we mean a WHOLE LOT more. It’s digital content creation. It’s digital asset strategy and execution. It’s analytics and marketing automation and product innovation and worldwide sales channel development.
The days of throwing up webpages and calling it a job well done are gone. The 00’s called and they want their antiquated marketing tools back. Your online presence demands MORE. Creative videos about your products and services. Innovative, viral campaigns about your customers’ experiences.
This is where PBG comes in. We’re digital development experts. From photography to blog posts to press releases to app development, we excel at content creation.
And once this content is launched, we provide the detailed ANALYTICS to measure your success. We are one of the select Certified Partners of Google Analytics, but our digital marketing expertise constantly leads us to the newest tools in search optimization, social media analysis, and content tracking. We are equally adept at developing applications on SAS or in open-source solutions like R, which means you’ll have all the business intelligence you possibly need on any platform you’d possibly want.
Our proprietary software, FanMetrics™, uncovers the actual branding impact and true value of your sponsorship dollar. Along with MarketPath™ and PathFinder™, we leverage technology to give you the best market development approach for B2B, B2C, and government spaces.
Don’t get stuck in the past. Technology advances every minute, and you deserve a partner that can keep up the pace. There’s a difference between marketing and progress. That difference is PlazaBridge Group.
Digital Content Creation & Optimization
Our approach is simple. It all starts with an expertise in digital media development. We’ve worked with everyone from professional photographers to Emmy Award winners. So yeah, we’ve been around the block when it comes to putting out top-notch digital content.
Whether its putting together a software firm’s marketing mailer or creating the video and blog media for a healthy lifestyle company, we provide the skill and creativity to enhance your online presence and generate new leads well above the industry average.
Once the content’s launched, we monitor and improve impact though analytics. Our dedication to analytics is a step beyond maniacal. The results are greater leads, stronger brand presence, and better placement in front of the customer.
We use both proprietary and publicly-available analytics tools in combination. We don’t just stop at Google Analytics (even though we’re in the select category of being a Certified Partner). Our digital marketing prowess constantly leads us to the newest tools in search optimization, social media analysis, and content tracking.
We deliver:
- Greater community involvement in your company’s products and brand;
- New sources of customers and greater interest in key target audiences;
- Strengthened emotional attachment to your customer’s needs and desires;
- Multiplied impact from your marketing dollars;
- Exposed insight into how your customers react to your products value within communities of interest;
- Guidance on the best actions to take in placing your product in front of the prospective customer.
Digital Asset Strategy & Execution
In today’s market, your online presence is critical to the success of your company. You might have the best product in the world, but if your website looks like a free WordPress template, then you might as well throw your sales goals out the window.
Your brand image demands a creative and powerful presence.
Today’s smart companies don’t just hatch a website and consider the job done.
A thoughtful, comprehensive examination of your web presence demands detailed analysis of traffic patterns and customer online interests and behavior.
PlazaBridge Group assesses your company’s digital assets and optimizes their impact to generate revenue. Building websites is just the beginning. We do the nitty-gritty to optimize your website for your revenue objectives. Our digital ad consultants ensure your Pay Per Click dollars are generating the return on investment you require.
We deliver:
- More effective on-line websites, landing pages, micro-sites and download rates;
- A coordinated approach to generating online leads;
- Effective analytics to measure success, pivot requirements and support for future decision-making;
- A comprehensive process for marrying creative aesthetics with quantitative SEO planning;
- Expanded on-line reach through the use of specialized analytics tools.
Marketing Automation Consulting
Modern organizations demand proven processes and guaranteed returns on marketing investments. This starts with the successful implementation of a Marketing Management System (MMS) and ends with best decision making from informed analytics.
PlazaBridge is know for fashioning complete marketing operations derived from efficient process development. It’s kind of what we do. Our experienced marketing professionals and technical development engineers have installed and managed marketing automation systems for large and small companies alike. We are a Pardot partner and have experience with other leading systems like Hubspot and Marketo.
We deliver:
- Rapid implementation of MMS applications using our experienced engineers;
- Integration with applicable CRM’s like Salesforce.com;
- Thoughtful content strategies to drive effective use of your MMS;
- Smooth, non-threatening knowledge transfer to your internal marketing organization;
- Rapid troubleshooting access to vendor engineers through our strategic partnerships with Pardot, Microsoft, and others;
- Ongoing support to ensure continued ROI on websites, MMS, outbound programs, and each of your lead generation tools.
Product Strategy & Innovation
PlazaBridge group brings an integrated team of product specialists and digital marketing professionals for comprehensive product innovation and/or development.
We focus on revenue generation and creative product planning. Our focus is not to push some new product out immediately. It’s to produce something today and something better tomorrow.
Our PBGSPARQ™ service package offers a complete team approach to generating revenue from new operations without unnecessary impact and disruption on existing business processes. The PBGSPARQ team follows a process of market analysis and new product value proposition development. The process ensures early success indicators and market traction. What takes coordination amongst many groups and marketing partners can all be done within PBGSPARQ. Talk about easy, right?
We deliver:
- Expert product managers experienced with the total lifecycle from market planning to EOL coordination;
- A proven process derived from the best practices of leading brand companies and consumer technology firms,
- Technical expertise in hardware and software from a variety of B2B and B2C product introductions,
- Market traction through a detailed process of early adopter sales and marketing programs,
- Academic insight into diffusion of innovation processes,
- A deep understanding of customer trends in patterns and customer experiences cross industries:
- B2B
- B2C
- Military, Homeland Defense
- Scientific Instrumentation
- Composite Material
- Contract Engineering
- Transportation and Logistics
- Sports and Entertainment
Outsource Marketing
Whether you’re in early-stage growth or you have limited resources and immediate needs, PlazaBridge Group offers powerful marketing skills to increase revenue and capital.
PlazaBridge Group is the answer to your problems. Hiring an internal marketing team probably doesn’t factor into the strategic use of your funds — and yet you still require smart marketing for revenue success.
Our teams execute on strategic campaigns or simple rebranding tasks. We act as a resource multiplier for emerging growth companies through execution processes as an integrated team of digital specialists and product marketing professionals.
We deliver:
- Complete coordinated teams capable of implementing the diversity of marketing function tasks;
- A team of experts who understand the requirement of a positive ROI on marketing expenditures;
- A more effective and efficient coordination with senior managers, unburdening them from the menial oversight duties;
- Creation of a solid foundation for scaled growth.
Worldwide Sales Channel Development
We are THE creative approach to growing channels to your customers. We first conduct a comprehensive examination of the routes to market for your products. Then we implement a gap analysis to determine opportunities. Then you watch your sales numbers jump.
Our experienced team of sales professionals acts to position your company strategically with key partners that can drive revenue growth or even new revenue streams. We have extensive experience with the major channels: consumer retail, technology integrators, international distributors and brokers, internet content providers among others. Our approach is methodical and measured for early milestone achievement and proven value throughout the delivery of services.
We deliver:
- Faster revenue from indirect resources;
- Expanded insight into new channel practices with virtual and real world partners;
- Best Practice business models and expertly negotiated contractual arrangements.
We deliver:
- The latest thought in Big Data statistical modeling;
- Unique insights into the universe of data sources and underlying trends from those that are applicable to your company’s needs;
- Knowledgeable data experts experienced with working seamlessly with IT organizations and adept at extracting data from a variety of internal programs;
- Technology transfer to your internal organizations to ensure the most effective long term benefits from data monitoring.
