So much of current product strategy requires the support and contribution of other company’s products or services to complete a compelling value proposition. This ecosystem of partners can add differentiation and create competitive barriers. Establishing this constellation of partners calls for a mix of product strategy, business development, sales and cooperative marketing. Our associates can bring added resources to your company’s efforts to build this stalwart foundation of customer value. We know the impact this effort makes to customer satisfaction and sense of competitive value. Much more than establishing a distribution channel, building a partnership strategy can bring new barriers to your business that protect margins, protect market positions and protect the flexibility you have to create new product offerings.

Although a good partnership is often necessary to complete a viable value proposition it also contains pitfalls and risks. Seeking out experienced PlazaBridge Group associates can help bring insight into those risks and raise the probabilities of successfully leveraging your network of partners. Focusing on each partner’s true value within a combined offering also requires the experience to uncover the customer’s perceptions of relative contribution. Let us show you innovative ways this can be done.

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