CASE STUDY

Smarter Sales Strategies at Pharmacovigilance Services Company

Client

A leading pharmacovigilance service company

Services

  • Brand Messaging Strategy
  • Customer and Prospect Surveys
  • Campaign Content
  • Salesforce.com Installation
  • Management Reporting
  • Outbound Sales Training Program
  • New Services Strategy

Results Summary

  • Supported company’s valuation for acquisition
  • Sales velocity increased

Challenge

A leading pharmacovigilance service company sought our help to build smarter sales strategies.

Solution

The team reinforced the company’s brand messaging strategy through direct customer and prospect surveying and used this insight to build campaign content. Installation of SalesForce.com and the building of management reporting preceded a comprehensive training program for outbound sales. Sales velocity increased, and the company then asked Plazabridge Group to develop new services strategy to supplement their current portfolio of adverse event (AE) tracking/reporting and medical evaluation consulting. 

Results

The Plazabridge Group engagement supported the company’s valuation and the company was acquired.

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