CASE STUDY

Centice Corporation Achieves 3x Increase in Sales

Client

Centice Corporation

A multi-national, venture-backed scientific instrumentation manufacturer.

Services

  • New Product Development
  • International Expansion
  • Partnership Strategy
  • Sales Pipeline Development

Results

  • 3x increase in sales
  • 2x more marketable products
  • 6x increase in valuation

Challenge

Centice Corporation —a multi-national venture backed scientific instrumentation manufacturer and expert in Raman Spectroscopy, computational sensors, and machine vision — struggled to gain a solid foothold and a steady revenue stream. The company had only developed and marketed a single product to the pharmacy industry, finding little success. Their CEO recognized that barriers in sales and marketing were contributing to that lack of success

Solution

Centice engaged PlazaBridge Group to establish a new market development strategy to determine global opportunities, partnership strategy and build a realistic and forecastable sales pipeline. While working on strategy PlazaBridge Group teams also focused on tactical improvements streamlining process of prospect and customer interaction via real-time video demonstrations, automated outbound communication, and a redefinition of the product’s value proposition. The findings resulted in a new product strategy and an enhanced product pipeline, including the development of additional products for new target markets. The creation of a more robust product pipeline and new market opportunities helped redefine the long-term potential of the company, leading to continued funding and ongoing sales potential.

The findings resulted in a new product strategy and an enhanced product pipeline, including the development of additional products for new target markets.

Results

The following results were obtained in the first 18 months.

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3x Increase in Sales

Centice experienced a 3x increase in sales resulting in the best quarterly revenue in the company’s history.

2x More Marketable Products

Combined with an increase in profitability, the company also showed a 2x increase in marketable products generating revenue.

6x Increase in Valuation

In addition, the company experienced a nearly 6x increase in valuation, and has attracted new investment opportunities.

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