Case Studies
CASE STUDY
Centice Corporation Achieves 3x Increase in Sales
Client
A multi-national, venture-backed scientific instrumentation manufacturer.
Services
- New Product Development
- International Expansion
- Partnership Strategy
- Sales Pipeline Development
Results
- 3x increase in sales
- 2x more marketable products
- 6x increase in valuation
Challenge
Centice Corporation —a multi-national venture backed scientific instrumentation manufacturer and expert in Raman Spectroscopy, computational sensors, and machine vision — struggled to gain a solid foothold and a steady revenue stream. The company had only developed and marketed a single product to the pharmacy industry, finding little success. Their CEO recognized that barriers in sales and marketing were contributing to that lack of success
Solution
Centice engaged PlazaBridge Group to establish a new market development strategy to determine global opportunities, partnership strategy and build a realistic and forecastable sales pipeline. While working on strategy PlazaBridge Group teams also focused on tactical improvements streamlining process of prospect and customer interaction via real-time video demonstrations, automated outbound communication, and a redefinition of the product’s value proposition. The findings resulted in a new product strategy and an enhanced product pipeline, including the development of additional products for new target markets. The creation of a more robust product pipeline and new market opportunities helped redefine the long-term potential of the company, leading to continued funding and ongoing sales potential.
The findings resulted in a new product strategy and an enhanced product pipeline, including the development of additional products for new target markets.
Results
The following results were obtained in the first 18 months.
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