Case Study: Centice Corporation

A multi-national, venture backed scientific instrumentation manufacturer.

OUR PROCESS

  • CONCEPTUALIZATION

  • BRAINSTORMING

  • EXECUTION

CHALLENGE

Centice Corporation —multi-national a venture backed scientific instrumentation manufacturer and expert in Raman Spectroscopy, computational sensors, and machine vision — struggled to gain a solid foothold and a steady revenue stream. The company had only developed and marketed a single product to the pharmacy industry, finding little success. Their leadership of CEO recognized that barriers in sales and marketing were contributing to that lack of success.

SOLUTION

Centice engaged PlazaBridge Group to establish a new market development strategy to determine global opportunities, partnership strategy and build a realistic and forecastable sales pipeline. While working on strategy PlazaBridge Group teams also focused on tactical improvements streamlining process of prospect and customer interaction via real-time video demonstrations, automated outbound communication, and a redefinition of the product’s value proposition. The findings resulted in a new product strategy and an enhanced product pipeline, including the development of additional products for new target markets. The creation of a more robust product pipeline and new market opportunities helped redefine the long-term potential of the company, leading to continued funding and ongoing sales potential.

RESULTS

The following results were obtained within the first 18 months

3X

Centice experienced a 3x increase in sales resulting in the best quarterly revenue in the company’s history.

3x
Increase in sales
2x
Increase

2X

Combined with an increase in profitability, the company also showed a 2x increase in marketable products generating revenue.

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